Samsung Galaxy XCover Snowfield Advert Essay Example | Topics and Well Written Essays - 1000 words

Samsung Galaxy XCover Snowfield Advert - Essay Example It is, arguably, the leading Smartphone manufacturer in the contemporary society. Cheil, a Chinese advertising company based in Beijing, China prepared the Samsung Galaxy X Cover Snowfield advert and published it in October 2011. The advertisement is a creative play of the idea that the Samsung X Cover device is so high-tech, that it will be the ultimate guide to the user even in destinations that they have never visited. In their words, ‘Just like you have been there.’ The mobile advert generally portrays a relatable mood of adventure and curiosity. The advert is rich in color from the subject matter to the general serene surrounding. On the Samsung Galaxy X Cover: Snowfield advert the setting is on the top cap of a mountain. The background is beautiful, bright and oozes an undeniable sense of natural tranquility. This is the ideal destination for explorers and tourists. For the free-spirited individuals, it is the epitome of a good time. The authors of this mobile adve rt clearly envisioned the young, fun-loving and free-spirited people as their target audience when they set out to create this advert. The subject in this advert is a young male who is set out to have the best skiing ride of his life (Hope 79). The angle focus is perfect for it clearly implies how the skiing will take place. The target audience for this advert relates to the setting since almost everyone has or strives for a dream destination or an adventurous quest. The appeal of pathos in this mobile advert is achieved by connecting.

Reading Reflactions Essay Example | Topics and Well Written Essays - 500 words

Reading Reflactions - Essay Example The racial discrimination has produced the unreliable statistics by holding the black men responsible for the criminal actions and this gravely troubling situation of the close association of blackness and criminality has given rise to the racial discrimination and oppression in the urban America of the 21st century. The study suggests that the unreliability of the statistics and racial discrimination has made the statistics of white crime as virtually invisible. It is only utilized to augment and boost the excessively dramatic criminal behavior of African Americans. The Black activists and scholars have strived for the color blind criminal justice by presenting the arguments that the crime and race can be detangled and the pillar of racism can be destroyed only through treating both, the black and white Americans, as equal in status and every factor. On the other hand, the significance of the European ancestry and the attributes of skin color has been depicted by the white scholars, and according to them, the anti-black racism was gradually adopted to assimilate immigrants into the single white race. The book The Condemnation of Blackness also presents the fact that fundamentals to the arising of the contemporary talks on race and crime have been initiated by the statistical comparisons between the Negros, and Foreign born. In my opinion, the ongoing black crime rhetoric has gained more strength because it has obtained more proponents than the opponents. This subject of racial distinction and black crime has gone to the extent on national discourse due to the comparison of statistics. The White Americans take complete advantage of this statistically created discrimination by utilizing it to shield and support the biased social practices and public policies. However, when it comes to dignity and self-respect, the current reading reflect upon the fact that numerous Black